Getting AI to Cite You
How to get ChatGPT and Perplexity to cite your content and brand in answers. Learn what makes AI cite a source and how to improve your chances.
What Makes AI Cite a Source?
AI citation is when ChatGPT, Perplexity, or other assistants link to or name your content or brand when answering user questions. Models are more likely to cite you when your content is clear, authoritative, well-structured, and easy for them to retrieve. Improving AI brand clarity (how consistently models describe you) and running regular audits helps you see where you stand and what to fix.
Get AI to Reference Your Brand
Structure content so AI will cite it.
Clear definitions, step-by-step frameworks, and consistent phrasing make it easier for AI to extract and cite you. When your brand is described consistently across the web (strong AI brand clarity), models are more likely to recommend and cite you in answers.
Audit Then Improve
See what AI says about you before asking for citations.
Before chasing citations, run an AI brand awareness audit to see how ChatGPT, Claude, and Gemini currently describe you. Fix wrong or outdated facts (AI brand confusion) and improve clarity so citation opportunities increase.
How to Improve Your Chances of Being Cited
Use clear, declarative language; add structured data and llms.txt so AI can read your site; keep facts consistent everywhere; and monitor what AI says about you so you can fix drift. For technical signals, see our llms.txt resource. For segment and category alignment (being recommended for the right queries), see AI competitor tracking.
Next Step
Run an audit to see how AI describes you today.
Brand Aware runs multi-model audits and shows you where your description is accurate, where it drifts, and what to fix. Use that as the baseline for improving citations.
See How AI Describes You
Run a free AI brand awareness audit. See what ChatGPT, Claude, and Gemini say about you and get actionable steps to improve clarity and citation potential.
Run Your Free AI Audit