Stage 2 · Refine Voice

Does AI Describe You in the Right Voice?

Once AI knows your business, make sure it speaks about you correctly. See if ChatGPT, Claude, and Gemini repeat your tone—or invent new personalities.

Align Tone Across AI See AI Brand Clarity

AI Brand Questions

How Does AI Understand My Brand Voice?

These answers mirror the searches we see: "Understand my brand in AI", "Does AI know my brand?" and "How does AI understand my brand?"

Does AI Know My Brand?

We compare tone words pulled from ChatGPT, Claude, and Gemini to see if they match your brand voice or drift into off-brand personas.

Understand My Brand in AI

Alignment scores reveal whether AI echoes your canonical tone (trusted, proactive, clear) or invents new traits.

Improve AI Brand Clarity

Recommendations point to the exact FAQs, docs, or knowledge bases to refresh so tone fixes propagate back into model outputs.

The Problem

Different Models, Different Personalities

We frequently see Claude describe a brand as “empathetic,” while GPT labels the same brand “authoritative.” Those shifts confuse buyers and AI discovery engines alike.

Claude's Take

“Compassionate, warm, advocacy-first.”

Claude leans heavily on empathy-driven language because it weights humanitarian signals higher.

GPT-4o's Take

“Analytical, efficiency-obsessed, data-heavy.”

GPT leans toward productization, which can make a warm brand sound overly clinical without guidance.

The Solution

Brand Aware Extracts and Scores Tone Words

We tag every descriptor, cluster overlapping words, and flag outliers so you know when to reinforce tone guidelines with fresh content.

Tone Word Chart

Consistent words appear across 2+ models.

Trusted

Insightful

Proactive

Clear

Outliers we flag for review:

Playful

Aggressive

Casual

Why It Works

Automation plus human guidance.

LLM sampling pulls dozens of tone snippets per provider.

We score frequency, sentiment, and alignment to your preferred tone words.

Recommendations tell you where to update copy, FAQs, or knowledge bases so AI relearns the right voice.

Business Impact of Tone Drift

Inconsistent tone erodes trust faster than factual errors because it confuses intent.

Trust

Customers hesitate when AI flips from confident to casual between answers.

Recognition

Consistent tone words help AI clusters keep you associated with the right peers.

Conversion

Clear tone increases the odds that answer engines recommend you over competitors.

Need to see how tone influences competitor positioning? Visit the Competitor Tracking page next.

Keep Every AI On-Brand

Run a tone-focused audit, see consistent vs. outlier words, and get guided fixes that restore AI Brand Clarity.

Analyze Your Brand Tone Explore AI Brand Clarity