Stage 3 · Positioning

Where Does AI Rank You Within Your Market Segment?

See how ChatGPT, Gemini, and Claude rank you within your defined segment, spot mispositioning, and steer AI to recommend you over rivals.

Track Competitor Positioning Understand AI Brand Clarity

AI Search Intent

How Does AI Understand My Brand vs. Competitors?

These answers target the exact phrases leaders search for: "Understand my brand in AI," "Does AI know my brand?" and "How does AI understand my brand?"

Does AI Know My Brand?

Brand Aware runs structured prompts to see whether models recognize your name, category, and signature differentiators without confusing you with adjacent vendors.

Understand My Brand in AI

We map which sources and snippets trained each model's perception so you know exactly where to publish updates for clarity.

How AI Groups Competitors

Cluster intelligence reveals why AI pairs you with specific competitors and what to change to shift clusters toward the market you actually serve.

How It Works

The AI Association Mechanism

Brand Aware maps semantic clusters returned by LLMs to show who you're grouped with, why, and which sources influence that classification.

Signal Capture

Prompt libraries capture how each model lists your closest peers.

See which references, features, or tone cues caused the association.

Cluster Mapping

We visualize exact clusters and overlap scores.

Identify when AI groups you with legacy vendors, upstarts, or entirely wrong categories.

Direction of Travel

Trend arrows show if you're drifting toward or away from the right set.

Align efforts with the providers that are hardest to shift.

What Competitive Confusion Looks Like

When AI attributes your differentiators to another brand, you lose every comparison instantly.

Feature Swap

AI gives your self-serve automation credit to a competitor.

We highlight the line in the AI answer, explain why it happened, and link you to the public touchpoints that need updates.

Pair this intel with the Tone Words page to ensure the narrative and voice shift together.

Wrong Segment

AI slots you into SMB tooling when you sell to enterprise.

Brand Aware surfaces the sources behind the misclassification so you can course-correct fast.

Use the AI Brand Clarity Checklist to verify the fix across tone, messaging, and facts.

Competitive Positioning

Track Your Brand's Ranking in the Market

See how your brand ranks relative to competitors within the same market segment that AI identifies.

Relative Brand Strength

Brand Aware calculates your brand strength score relative to competitors in your market segment.

When AI clusters you with competitors, we measure how strongly each brand is represented—showing you where you rank in AI's perception of your market segment.

Track whether you're positioned as a leader, challenger, or niche player within the competitive set that AI recognizes.

Market Segment Positioning

Understand your competitive position within the specific market segment AI associates with your brand.

See how your brand strength compares to each competitor in your cluster. Identify if you're gaining or losing ground relative to market leaders.

Use ranking trends to prioritize which competitive gaps to address first—whether it's messaging, features, or market positioning.

Strategic Advantage

Turn AI Competitor Data into Action

Positioning Wins

Rewrite product pages with the exact phrases AI needs to hear to keep you top-of-mind.

Messaging Experiments

Test new differentiators, then rerun audits to see if AI adopts the new mental model.

Risk Monitoring

Set alerts for when a competitor encroaches on your signature features or tone.

See Who AI Thinks You Compete With

Run a free competitor tracking audit to reveal clusters, confusion, and the exact fixes needed.

See Your AI Competitors Study Tone Words