How to Fix Wrong Information AI Says About Your Company
AI brand confusion is when AI states wrong or outdated facts about you or your company. Here is how to find it and fix it.
What Is AI Brand Confusion?
AI brand confusion is when AI states wrong or outdated facts about you or your company. Improving AI brand clarity, how consistently models describe you, reduces confusion.
How to See What AI Currently Says
You cannot search AI answers like Google. You need to run prompts in ChatGPT, Claude, and Gemini, or use a tool that samples the models for you. Run an AI brand awareness audit to see how each model describes your company today.
Where Wrong Info Usually Comes From
Wrong or outdated facts often come from training data, scraped copy from old pages, competitor mix-ups, or stale listings. Once you know what AI is saying, you can trace it back to a source (your website, LinkedIn, third-party directories, or docs) and fix it there.
The 5-Step Framework to Fix AI Brand Confusion
1. Run an audit
See what ChatGPT, Claude, and Gemini currently say about your company.
2. Find the source
Trace wrong facts to their origin: your website, LinkedIn, docs, or third-party sites.
3. Fix the source
Update the copy, facts, or listing where the wrong information lives.
4. Add or update structured data and llms.txt
Give AI clear, machine-readable signals so it can read your correct facts. See our llms.txt resource.
5. Re-audit
Run the audit again to confirm AI now reflects your updates.
When to Expect Updates
Models do not refresh instantly. After you fix the source and add better signals, it can take time for new training or retrieval to pick up the changes. Re-audit periodically; consistency across your owned channels (website, LinkedIn, llms.txt) gives AI the best chance to get it right.
See How We Detect AI Brand Confusion
Run a free AI audit to see what ChatGPT, Claude, and Gemini say about your company. Get actionable steps to fix wrong or outdated facts.
Detect and Fix AI Brand Confusion