How to See What ChatGPT (and Claude, Gemini) Say About Your Company
You can't search it like Google. You need to run prompts or use a tool that samples the models to see what AI says about your company.
Why You Can't Just "Search" What AI Says
Unlike Google, there is no public index of what ChatGPT, Claude, or Gemini say about your brand. Each model answers from its own training and updates. To see what they say, you have to ask: run prompts yourself or use a tool that runs the same prompts across models and returns the responses.
Why it matters: people often take AI answers as fact. If a model is wrong or inconsistent about your company, that shapes how customers, partners, and recruits see you. Checking what AI says is the first step to improving your AI brand awareness.
Ways to Check What AI Says About Your Company
Manual prompts
Open ChatGPT, Claude, and Gemini and ask things like "What is [Your Company]?" or "Who are the best [your category] providers?" You get a snapshot, but you have to repeat it regularly and compare answers yourself.
An audit tool that samples models
A tool that runs the same prompts across ChatGPT, Claude, and Gemini and shows you the responses in one place. Some tools also show what AI says about your brand versus competitors, so you can see how you stack up without running every query yourself.
What to Look For: Accuracy, Consistency, Tone
When you review what each model says, check for accuracy (correct facts, no mix-ups with competitors), consistency (do all three describe you the same way?), and tone (does the description match how you want to be seen?). Consistency across models is called AI brand clarity: how consistently AI models describe you, consensus across ChatGPT, Claude, and Gemini. The more clarity you have, the more reliable your brand is in AI answers.
How Often to Check: One-Off vs. Ongoing
A one-off audit tells you where you stand today. But models change, and so does the content they learn from. If you want to catch drift or new wrong information early, you need to check on a schedule. That usually means running the same (or similar) prompts over time and comparing results. Doing that manually is tedious; a tool that tracks prompt responses over time does it for you.
How Brand Aware Tracks Prompt Responses Over Time (So You Don't Have To)
Brand Aware runs the same prompts across ChatGPT, Claude, and Gemini and stores the responses. Instead of you re-running "What is [Your Company]?" or "Who are the best [category] providers?" every week or month, we track how each model's answer changes over time. You get a single view of what each model said and when, so you can spot new wrong information, tone drift, or your brand dropping out of a recommendation. No need to copy-paste prompts into three different UIs or build your own tracking.
Same prompts, on a schedule
We run your key prompts (e.g. about your company, your category) on a cadence so you see how answers evolve.
Response history
Past responses are stored so you can compare what ChatGPT, Claude, or Gemini said last time versus this time.
You vs. competitors
See what AI says about your brand versus competitors in the same queries, so you know where you stand without running every prompt yourself.
How We Run the Audit
We send the same set of prompts (e.g. about your company name, your category, and key differentiators) to ChatGPT, Claude, and Gemini. We capture the full response from each model and score consistency across them. You see raw answers plus a clarity score. From there you can fix wrong facts (see our guide on how to fix wrong information AI says about your company) and improve AI brand clarity, then re-audit to confirm improvement.
Run an AI Brand Awareness Audit
See what ChatGPT, Claude, and Gemini say about your company. Get a single view, track responses over time, and improve your AI brand clarity.
Create AI Brand Awareness