See How AI Ranks You Against Competitors
Discover if AI recommends you or your rivals first. Get a free analysis and tips to steer AI models toward your brand.
Segment alignment is whether AI puts you in the right category and recommends you for the right queries.
Instead of asking AI "Who are my competitors?", Brand Aware analyzes how AI models perceive your brand within specific market segments. We map semantic clusters to reveal your true competitive position and help you detect mispositioning before it impacts your growth.
Market Segment Analysis with LLM Algorithms
Instead of asking AI "Who are my competitors?", Brand Aware analyzes how AI models perceive your brand within a specific market segment—revealing your true competitive position.
Define Your Market Segment
Specify the exact niche where you compete.
You define your market segment (e.g., "Enterprise Email Marketing", "Vegan Skincare", "Open Source ETL Tools"). This gives AI the context it needs to provide accurate competitive analysis.
LLM Algorithm Analysis
Multiple AI models evaluate your positioning.
Brand Aware queries ChatGPT, Claude, and Gemini with market-specific prompts to see which brands they recommend in your segment—and whether you're included.
Relative Rating Calculation
Your brand strength score within the segment.
We calculate your relative brand strength by analyzing how strongly each LLM represents your brand compared to competitors in the same market segment.
How LLM Algorithms Determine Ratings
Popular LLM models use sophisticated algorithms to evaluate brand positioning within market segments.
Visibility Analysis
Does AI recommend your brand when asked about your market segment?
Brand Aware asks LLMs: "I am looking for [YOUR_MARKET_SEGMENT]. What are up to 5 brands you are confident are strong leaders in this space?"
If your brand appears in the AI's top recommendations, you have high visibility. If you're absent, there's an awareness gap to address.
Relative Strength Scoring
How does your brand strength compare within the segment?
We ask: "What is the strength of [YOUR_BRAND] relative to other [MARKET_SEGMENT]?"
LLM algorithms analyze multiple factors—market presence, feature differentiation, brand recognition, and perceived value—to determine your relative position.
Popular LLM Model Algorithms We Use
Brand Aware queries multiple leading LLM models to get a comprehensive view of your market position. Each model uses different algorithms and training data, providing unique insights.
OpenAI (ChatGPT)
GPT-4 and GPT-3.5 algorithms
Analyzes brand positioning using transformer-based neural networks trained on diverse web content. Provides insights based on broad market knowledge and semantic understanding.
Anthropic (Claude)
Constitutional AI algorithms
Uses constitutional AI principles to provide balanced, thoughtful analysis. Often provides nuanced competitive positioning insights with strong reasoning capabilities.
Google (Gemini)
Multimodal AI algorithms
Leverages Google's extensive knowledge graph and search data. Provides competitive analysis informed by real-world search patterns and user behavior signals.
How Relative Ratings Are Calculated
Brand Aware aggregates insights from multiple LLM algorithms to determine your brand's relative rating within your market segment.
Step 1: Market Segment Query
We query each LLM with your specific market segment context. This ensures the analysis is relevant to your actual competitive landscape, not generic associations.
Step 2: Brand Inclusion Detection
We check if your brand appears in the LLM's top recommendations for your market segment. Inclusion indicates high visibility; absence reveals awareness gaps.
Step 3: Strength Analysis
Each LLM evaluates your brand's strength relative to competitors in the segment. We analyze factors like market presence, differentiation, and perceived value.
Step 4: Aggregated Rating
Brand Aware combines insights from all three LLM models to calculate your overall relative rating. This multi-model approach provides a more accurate and reliable assessment than any single algorithm.
Why Market Segment Analysis Beats Generic Competitor Lists
Traditional competitor tracking asks "Who are my competitors?" Market segment analysis asks "Am I a top recommendation in my niche?"
Generic Competitor Lists
Old approach: Association-based
- •Often yields low-quality results for smaller brands
- •LLMs may hallucinate competitor associations
- •No context about your specific market niche
- •Doesn't reveal your actual competitive position
Market Segment Analysis
New approach: Visibility & Positioning
- •Contextual analysis within your specific niche
- •Reveals if AI recommends you without being prompted
- •Shows your relative strength within the segment
- •Actionable insights for improving market position
How It Works in Practice
Example: Enterprise Email Marketing Platform
Market Segment Defined:
"Enterprise Email Marketing Platforms"
LLM Query:
"I am looking for Enterprise Email Marketing Platforms. What are up to 5 brands you are confident are strong leaders in this space, and why?"
Analysis Results:
- •Visibility: Your brand appears in 2 out of 3 LLM recommendations (high visibility)
- •Relative Strength: LLMs rate you as "strong" relative to other Enterprise Email Marketing Platforms
- •Competitive Position: Ranked 3rd out of 5 recommended brands in the segment
This analysis reveals your actual competitive position within your market segment, not just a generic list of competitors.
What You Get from AI Competitor Tracking
Market segment analysis powered by LLM algorithms provides actionable insights you can't get from traditional competitor research.
Visibility Score
Know if AI recommends your brand when users search for your market segment. High visibility means you're top-of-mind; low visibility reveals awareness gaps.
Relative Rating
See how your brand strength compares to competitors within your specific market segment. Track whether you're positioned as a leader, challenger, or niche player.
Market Positioning
Understand if AI correctly places you in the right market segment. Identify when you're being misclassified or grouped with the wrong competitors.
Discover Your Market Position
See how popular LLM algorithms rate your brand within your market segment and get actionable insights to improve your competitive position.
Instead of asking AI "Who are my competitors?", Brand Aware analyzes how AI models perceive your brand within specific market segments. We map semantic clusters to reveal your true competitive position and help you detect mispositioning before it impacts your growth.